Affle India is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising. The Consumer Platform aims to enhance returns on marketing spend through delivering contextual mobile ads and reducing digital ad fraud, while proactively addressing consumer privacy expectations. As at 31 March 2018, the company had approximately 1.18 billion consumer profiles and had accumulated over 140 billion data points over the preceding 12 months, powering its prediction and recommendation algorithm. Its Consumer Platform is used by business to consumer (B2C) companies across industries, including e-commerce, fin-tech, telecom, media, retail and FMCG companies, both directly and indirectly through their advertising agencies.
Affle utilizes user-intent indicators derived from behavioural signals, marketing attribution and transactional data, which are received in real time and accumulated over time, which increases its ability to predict a user’s likely interests. The company enhances its customers’ ad content with rich media experiences, including interactive videos, games and augmented reality. This paired with data-centric scientific targeting and retargeting enables a higher likelihood of consumer engagement, such as downloading an App or completing a transaction.
Affle India IPO Dates & Price Band: (Tentative)
IPO Open: | 29-July-2019 |
IPO Close: | 31-July-2019 |
IPO Size: | Approx Rs.499.75 Crore (Approx) |
Face Value: | Rs.10 Per Equity Share |
Price Band: | Rs.740-745 Per Share |
Listing on: | BSE & NSE |
Retail Portion: | 35% |
Equity: | 5,500,000 Shares |
Affle India IPO Market Lot:
- Shares: Apply for 20 Shares (Minimum Lot Size)
- Amount: Rs.14900
Affle India IPO Allotment & Listing:
- Basis of Allotment: 05-August-2019
- Refunds: 06-August-2019
- Credit to demat accounts: 07-August-2019
- Listing: 08-August-2019
Affle India Financial:
Rs. in Crore | |||||
Revenue | Expense | PAT | |||
2014 | 14.9 | 12.8 | 1.3 | ||
2015 | 39.5 | 37.7 | 2.3 | ||
2016 | 88.9 | 85.0 | 2.6 | ||
2017 | 66.8 | 66.0 | 0.6 | ||
2018 | 84.9 | 71.3 | 8.8 | ||
2019 | 121.4 | 97.9 | 16.7 |
Company Promoters:
- Anuj Khanna Sohum
- Affle Holdings PTE. Ltd.
Affle India IPO Registrar:
Karvy Computershare Private Limited
Tel: +91 40 6716 2222
Fax: +91 40 2343 1551
E-mail: einward.ris@karvy.com
Investor Grievance E-mail: affletechnology.ipo@karvy.com
Website: https://karisma.karvy.com
Note: Check Affle India ipo allotment status on Karvy website allotment url. Click Here
Affle India IPO Lead Managers:
- ICICI Securities Limited
- Nomura Financial Advisory and Securities (India) Private Limited
Company Address:
Affle India Limited
312, B-Wing,
Kanakia Wallstreet,
Andheri Kurla Road,
Andheri (East), Mumbai 400 093
Contact Person: Akanksha Gupta
Company Secretary and Compliance Officer
Tel.: +91 124 4992 914
Fax: +91 124 2213 847
E-mail: compliance@affle.com
Website: www.affle.com